How the product got its name
The creams have lost their name because they seem to 'disappear' as soon as it is applied to the skin. The first of its kind was launched in 1892 but it only became popular in 1904. Water-based products are marketed as beauty treatments but their original use is as a base for face powder. The powders at that time were not very effective in terms of their skin compliance and using emulsions before applying the powder significantly improved this.
What is it made of?
In the early days, the abrasive creams used consisted of oils in water, which contained polyol, alkaline and stearic acids. At the time, the glitter of the product was due to the formation of refractory sodium stearate crystals. Over the years, glycerine stearates and other ingredients have been added, allowing a variety of ingredients to blend easily. These improved formulas produce smoother and smoother products but unfortunately they lose the glitter in the process.
How are benefits marketed?
The cream is non-greasy and is therefore ideal for women with oily skin as it allows them to apply it under their powder. The mixture is also marketed for their ability to protect the skin from 'sooty wind'. and 'the wind is blowing'. Ads from those days:
"... Bleach creams are made especially for outer skin, they are inedible, they contain amazing ingredients that prevent skin moisture loss - actually replace the lost moisture. get your eyelashes out and this cream holds powder and crawls smoothly for hours! "
Why is this product ... gone?
In 1916, the missing cream was promoted for skin protection and as a base for powder during the day and as a moisturizer to clean and 'feed'. on the skin at night. Because users like the concept of 'day and night' application Better than any brand, more and more cosmetics companies are starting to add new ingredients and market lotions for increased benefits. Delightful new descriptions continue to differentiate the product, while offering consumers a sense of the sophistication of the product. Names like 'cold cream' and 'the cream disappears' become synonymous with 'low'.
The cream is gone today
Stearate-based products are still being formulated today and consist mainly of shaving gels and hand lotions so that the product never 'disappears'. Also, skin care product manufacturers have seen an increase in interest in vintage products, leading to the resurgence of the word 'gone'. on various beauty product labels.
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